Real Estate photos - help OR hurt selling houses?
Photos capture the attention of Buyers and sell properties. Properties need photos so Buyers can pick out what they want to look at. Builders need photos to show to clients what can be done. Clients need photos to show Designers and Builders what they want built. Photos are powerful marketing and sales tools. They are the first impression, the internet curb appeal of a listed property!
The Before and After photos in my Architecture Gallery provide excellent examples of the power of a photo (Click Here for Link). A bright inviting photo can transform a listing and immediately get lookers and Buyers into the home for a tour. A dull, dark and dreary photo can turn a prospective Buyer away. The photo is your internet curb appeal. It is how to invite a Buyer to come and tour the property. Even the most elegant and luxurious of homes can look uninviting with bad photo. The bottom line is terrible real estate photos will never help real estate agents sell a house.
However, there is alway a balance to consider and sometimes more is not better. A photo can be misleading and build an expectation that can't be met. A photo can make a room look larger than it is and create disappointment when toured. It is imperative, in my view, to always maintain a truthful representation of the property. Virtual enhancing is fine and fun, and definately has its place. However, dramatic post processing techniques that overly promise space, color or remove material facts is a huge No-No!
Please feel free to comment. This is a great topic for conversation. More to follow on this .....
PJ
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