Realestate photos - help and hurt selling houses

Photos capture the attention of Buyers and sell properties.  Properties need photos so Buyers can pick out what they want to tour in person.  Builders need photos to show clients what their building style is.  Clients need photos to show Designers and Builders what they want built for their new home.   It goes on and on.... Photos are powerful! They are the first impression, the internet curb appeal of a listed property!   

The Before and After photos in my Architecture Gallery provide excellent examples of the power of a photo (Click Here for Link).  A bright inviting photo can transform a listing and immediately get lookers and Buyers into the home for a tour.  A dull, dark and dreary photo can turn a prospective Buyer away.  The photo is your internet curb appeal.  It is how to invite a Buyer to come and tour the property.  Even the most elegant and luxurious of homes can look uninviting with bad photo.  The bottom line, and one thing that is always true in every market:  terrible real estate photos never help real estate agents sell a house.   However, good real estate photos alway help to sell one!

There is alway a balance to consider and sometimes more is not better.  A photo can be misleading and build an expectation that can't be met.  A photo can make a room look larger, than it is.   When the prospective clients shows up to tour the home this creates disappointment and distrust. Virtual enhancing is fine and fun, and definately has its place. 

  • A corner room that has tricky furniture placement may be a good prospect for virtual staging. 
  • Virtual staging is cheaper than dragging the real stuff into a room. 
  • It can get attention on the internet and in marketing brochures.
  • Virtual staging can go really bad and give the buyer a perception a room's space that may not be very accurate. 

 It is imperative, in my view, to always maintain a truthful representation of the property.  Post processing to an extreme, beyond exposure and straightening distortion, is arts and crafts.  Photographers mean well.  Misrepresentation of a property is a Real Estate agents nightmare.  Virtual staging, in my opinion, can be considered changing a material fact.  

Naturally, by having attractive photography and media content from those photos - it will create a need for people to come and visit the property. Have you ever seen photos that make you think the house is sliding off a mountain?  These are not the type of photos you want in the multiple listing service representing your home for sale on the open market.   Keep it real - but keep it professional and your home will sell quickly and for more money!

 

Distortion Examples and Listing BloopersDistortion Examples and Listing BloopersA good real estate photo keeps the viewer’s attention. Photos are a property's online "Internet Curb Appeal." We first want to create a mood that is inviting and pleasant, to entice the viewer into the home, enough that the viewer will personally want to come tour the home.

In real estate photography, use lovely leading lines to guide the potential buyer into and thru the home comfortably. Distorted and unorganized lines turn people away and make them feel uneasy. The photos in a listing should read like a book, organized and poetic, telling a story about the home.

What are your thoughts? Read more and join the discussion in my BLOG! I welcome your feedback and comments.


NOT MY PHOTOS - these are not my photos. These are photos from random internet sites. I make no representations in regards to these properties. These photos are simply random examples which I found on the internet. Their purpose is simply to show the distortion which can occur in photography. They also serve as an example photos that can result in harming a listing.
Distortion Examples and Listing BloopersDistortion Examples and Listing BloopersA good real estate photo keeps the viewer’s attention. Photos are a property's online "Internet Curb Appeal." We first want to create a mood that is inviting and pleasant, to entice the viewer into the home, enough that the viewer will personally want to come tour the home.

In real estate photography, use lovely leading lines to guide the potential buyer into and thru the home comfortably. Distorted and unorganized lines turn people away and make them feel uneasy. The photos in a listing should read like a book, organized and poetic, telling a story about the home.

What are your thoughts? Read more and join the discussion in my BLOG! I welcome your feedback and comments.


NOT MY PHOTOS - these are not my photos. These are photos from random internet sites. I make no representations in regards to these properties. These photos are simply random examples which I found on the internet. Their purpose is simply to show the distortion which can occur in photography. They also serve as an example photos that can result in harming a listing.
Distortion Examples and Listing BloopersDistortion Examples and Listing BloopersA good real estate photo keeps the viewer’s attention. Photos are a property's online "Internet Curb Appeal." We first want to create a mood that is inviting and pleasant, to entice the viewer into the home, enough that the viewer will personally want to come tour the home.

In real estate photography, use lovely leading lines to guide the potential buyer into and thru the home comfortably. Distorted and unorganized lines turn people away and make them feel uneasy. The photos in a listing should read like a book, organized and poetic, telling a story about the home.

What are your thoughts? Read more and join the discussion in my BLOG! I welcome your feedback and comments.


NOT MY PHOTOS - these are not my photos. These are photos from random internet sites. I make no representations in regards to these properties. These photos are simply random examples which I found on the internet. Their purpose is simply to show the distortion which can occur in photography. They also serve as an example photos that can result in harming a listing.

Pam Jensen Photography - alway keeping the REAL in real estate photography!
Please feel free to comment.  This is a great topic for conversation.  More to follow on this ..... 

PJ


Before and After ComparisonsBefore and After ComparisonsActual bad/unsuccessful photos that yeilded no results in MLS on the left. Vs Pam's re-do's on the right. All redo's have resulted in contracts.

Before and After ComparisonsBefore and After ComparisonsActual bad/unsuccessful photos that yeilded no results in MLS on the left. Vs Pam's re-do's on the right. All redo's have resulted in contracts.  

Before and After ComparisonsBefore and After ComparisonsActual bad/unsuccessful photos that yeilded no results in MLS on the left. Vs Pam's re-do's on the right. All redo's have resulted in contracts.


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