Photos capture the attention of Buyers and sell properties. Properties need photos so Buyers can pick out what they want to tour in person. Builders need photos to show clients what their building style is. Clients need photos to show Designers and Builders what they want built for their new home. It goes on and on.... Photos are powerful! They are the first impression, the internet curb appeal of a listed property!
The Before and After photos in my Architecture Gallery provide excellent examples of the power of a photo (Click Here for Link). A bright inviting photo can transform a listing and immediately get lookers and Buyers into the home for a tour. A dull, dark and dreary photo can turn a prospective Buyer away. The photo is your internet curb appeal. It is how to invite a Buyer to come and tour the property. Even the most elegant and luxurious of homes can look uninviting with bad photo. The bottom line, and one thing that is always true in every market: terrible real estate photos never help real estate agents sell a house. However, good real estate photos alway help to sell one!
There is alway a balance to consider and sometimes more is not better. A photo can be misleading and build an expectation that can't be met. A photo can make a room look larger, than it is. When the prospective clients shows up to tour the home this creates disappointment and distrust. Virtual enhancing is fine and fun, and definately has its place.
It is imperative, in my view, to always maintain a truthful representation of the property. Post processing to an extreme, beyond exposure and straightening distortion, is arts and crafts. Photographers mean well. Misrepresentation of a property is a Real Estate agents nightmare. Virtual staging, in my opinion, can be considered changing a material fact.
Naturally, by having attractive photography and media content from those photos - it will create a need for people to come and visit the property. Have you ever seen photos that make you think the house is sliding off a mountain? These are not the type of photos you want in the multiple listing service representing your home for sale on the open market. Keep it real - but keep it professional and your home will sell quickly and for more money!
Pam Jensen Photography - alway keeping the REAL in real estate photography!
Please feel free to comment. This is a great topic for conversation. More to follow on this .....