Keeping the REAL in real estate photography, the listing selling house photo, (photography).

A little brightening of the rooms or a color enhancement?  A yummy sunset and a sky replacement in the background?

How about the removal of power lines, fix cracks in the foundation, remove a dead tree, fix sagging gutters? 

Add a little grass to a sparse yard. Remove the neighbors ugly fence and add some beautiful fake landscaping. 

Why not put fake flames into the photo of a fireplace, even tho it doesn't work.

Real estate agents want to make properties pop to get more attention. However, when are “enhancements” crossing the ethical line and mislead viewers and potential buyers?

Enhancing the photo may be the act of an eager photographer to do a good job.  However, it is the responsibility of every real estate agent to ensure that listing photos represent the house, as it is, accurately and truthfully.  According to the National Association of Realtors, “photo manipulation can cross the line and mislead potential buyers.”

“Covering up significant property imperfections or potential repair issues might violate the REALTORS® Code of Ethics. Article 12 of the Code says, “REALTORS® shall be honest and truthful in their real estate communications and shall present a true picture in their advertising, marketing, and other representations.”



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Jayce Riedmann, president of Amoura Production, writes in NAR’s Magazine, which items should never be manipulated or removed from photographs.

  •     Never ask your photographer to hide holes in walls or cracks in cement.
  •     Grass or plants should not be added where they do not exist.
  •     Leave all power and telephone lines as is.
  •     Don’t change paint colors, paint blemishes, or positions of light fixtures.


Here are some suggestions for improving listing photos without misleading potential buyers:

  •     To showcase a property the best, make sure it’s clean and ready to go at the time of the shoot.
  •     Ask your photographer for a readiness checklist, or bring in a real estate stager who is willing to gently coax your sellers into removing extra clutter and family photos ahead of the shoot.
  •     Make sure lightbulbs are working and are the same color temperature in every room. As a photographer I prefer a white day light.
  •     Bathroom counters and showers should be clean and cleared, fans dusted, and blinds in working order and opened up.
  • Please, always put the toilet seat lid down. 

Click slide show below for more examples of beautiful real estate photography.

Whether you are an Agent, Seller or a FSBO contact Pam Jensen Photography for exceptional real estate and architectural photography. You can trust Pam Jensen Photography will capture your property accurately and with exceptional quality photography.    



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